b'Specially developed for the insurance industry there is a carbon footprint calculatorThe impact the insurance market can have is much greater than you might thinkFemke Bakker is the CFO of Turien & Co. Holding, which encompasses the underwriting agency Turien & Co Assuradeuren B.V. ("Turien & Co") and the non-life insurer Ansvar Verzekeringsmaatschappij N.V. ("Ansvar"). In recent years, Turien & Co and Ansvar have been increasingly fulfilling their sustainable role in society. We asked Bakker about how they shape sustainable entrepreneurship within their organization, what the development of sustainable products in the insurance market looks like, and her role as a board member of the INSVER Foundation (Institute for the Sustainability of the Insurance Industry).SUSTAINABLE ENTREPRENEURSHIP IS AN ONGOING PROCESSBakker: \'As an insurer, originally founded with a focus on teetotalers, we have been committed to the well-being of people and society for over 56 years. Sustainability has been deeply ingrained in our DNA since our inception. Within Ansvar, we have been expanding our corporate social responsibility (CSR) based on intrinsic motivation over the past years. Corporate social responsibility requires a significant shift for an organization in areas such as operations, product development, collaborations, and, of course, the involvement of customers and employees. Recognizing the importance of ongoing dialogue with our environment, we organized a customer event last June with sustainability as the central theme. It was an inspiring day with various workshops and interesting speakers, through which we, together with 500 intermediaries, were able to take significant sustainable steps. We also held a retreat last year for all executives, which yielded many surprising and practical ideas in the field of CSR. ANNIVERSARY EDITION'